Wikipedia pages

An important part of SEO is getting good inbound links to your website. You want these links to be both relevant, and also of quality. One of the best places you can get such a link is in Wikipedia – which is probably held in higher regard than any other source by the search engines like Google and Yahoo.

I can personally attest to the value of Wikipedia and have successfully made entries for some of my clients. Alternatively I’ve also heard from people how they have tried making a Wiki entry for themselves, and then seen it be unceremoniously deleted by one of the Wikipedia editors – who at times can seem like Nazis! So here are some guidelines you can follow to increase your success rate:

  1. First and foremost, you need to get rid of any thoughts of “marketing” your website. Sure I know, that is why you are taking the trouble to do it in the first place, but you need to create a wikipedia page that isn’t marketing oriented. You are not there to sell anything other than the name of the company or person you are entering – not the products. The whole point is just to get the page entry – an inbound link to your website from Wikipedia.
  2. Not every website or company is fit to be in Wikipedia. It is a hard truth to accept sometimes, but there it is.  If you are trying to put lipstick on a pig – you need to be aware of it and press harder with the lipstick (smile). But still Wikipedia may just delete your work anyways.
  3. Put on your best journalist hat and try to write something that gives the Who, What, When, Where, and How for the subject matter. Write it like it would look in a encyclopedia even. Write it up in your favorite word editor first. You will also need to have links in your page that will validate it – so hopefully your subject matter is written about somewhere else so it can be shown to be “worthy” of the wiki entry.
  4. Now go to the Wikipedia website and sign up for an account – you have to login to edit any pages.
  5. Take a look around at similar pages to those you want to create. Maybe you want to make a page on a song writer, so take a look at other song writer pages.  Find one you like the looks of.
  6. Now click the Edit button at the top of the page, as if you were going to change something on it. Don’t change anything – just copy all the code that is there – paste it into Notebook.
  7. Do a search for the term you wish to use – for instance if I was making a wiki page for – I would type that in and search for it.  You should get a page that says the term is not in the Wiki – and this is what you want to see. There is a link there that you click to create a page with that name – click it.
  8. Now take the code from the page you liked in step 6, and paste it into the new page. Then edit the code using the text you wrote in step 3. The wiki uses special code, and there is a tutorial there you can check if you get stuck doing something. Good luck with that though – I’ve always found it much easier to just find something on another page and copy it from there.
  9. Preview the results of what you have done before you save it. Make sure it is what you want – so you don’t get deleted needlessly.
  10. Now go into Wikipedia to some other pages and link to your page – for instance maybe there is an existing list of song writers you can add your page to. Find as many of these as you can, and link back to your newly created wiki page.
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