Which Test Won?

I do a lot of testing of webpages – pitting two versions of a page against each other in the attempt at raising its conversion rate (CR).  The idea is to find the winner, and then do the test again having a newer version of the page to increase the CR even more.

Anyways, there is a website called Which Test Won that shows actual tests people have run, and for fun lets you try and guess which version of the test won. Pretty interesting, and a good place to look for ideas on how to improve your own site.

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