Increasing Conversion Rates

As I always say, it is much easier to increase your website conversion rates, than to get more traffic to your site. So I get asked how to best go about it – how do you increase your CR? First thing is that you need to know what your current CR is – duh.

I would recommend going back to the basics – reduce your form fields, place your offer up top and overt, etc. After making these initial revisions for improvement, you are likely to see dramatic improvements too. But what specifically are the “basics” you need to go back to?  A good place to give you lots of ideas is Conversion Critic.  Basically they ask you lots of questions about your website, then “score” you on your answers.  They don’t actually evaluate your website for you – they make you look at it yourself, which is what I like about it.  Also, the Conversion Critic website is ran by people who offer these type services, so beware that you may get a call from them about your site. But even so, it is one good way to go over the basic setup of your site and look for opportunities for improvement.

Now if you have already done all the basic stuff, then your site has already picked all the low-hanging fruit. What you need to do is set up a testing program, either A/B or multivariate, to find out what works best for the type customer you have coming to your site.  Google offers both types for free, as usual, and are not bad to get you started.

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