I’m Number One!

I shake my head over some of the promises being made to website owners regarding SEO.  I get lots of spam emails myself , where some SEO company based out of India is promising to make me “number 1 in the search engines!”  So let me address this a little bit, put it into perspective.

First off, the point is not just to be “number 1” – the point is to be “number 1” for the keyword that you want.  Huge difference.  Anyone can get number 1 rankings for the keyword phrase “doohickey 123” by simply placing that prominently on their website. Since no one else is competing for that phrase – give it about 2 weeks and you will be number 1 in google for that term. That is the scam – they take advantage of the fact that people don’t really understand what SEO is about.

If you make yourself a website and have high hopes for it’s success, an important area to look at is who your competitors are, and what are they optimizing for. Obviously they will be optimized for the keywords people are using the most – so a good tactic for new website owners is to use keywords that are more “niche” than what your competition is doing. So instead of optimizing for “idaho plumber” you optimize instead for “boise plumber” – you make the keyphrase less broad. To make that even more effective, you make lots of pages optimized for lots of niche keywords.

Another thing to watch out for with some SEO companies are the ones using what is called “black hat” techniques in your name. If you hire someone to get you better SEO, and they are using techniques forbidden by Google, then Google can ban your website – and it will take you awhile to recover from that.

I’ve had some good success doing SEO for my customers, and you want to know my secret?  I do what Google says I should do – and I do it very well. I admit that doesn’t sound as attractive as promising you the “number 1 position” or “10,000 backlinks” – what it is though is effective.  I’m just saying.

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