Optimizing Your Website for Search Engines

A fair amount of my time is spent dealing with SEO issues, so I thought it would be a good idea to give some details on what you can do to quickly “SEO” your website – to make it search engine friendly.  Listed below are what I consider to be the most important aspect of your on-site SEO efforts. (not to confuse with the off-site tasks needing done) I’ve listed them in order of importance – and yes, they are all important.  I’m assuming you already know what your most important keywords are.

  1. Title meta tag – this is in the source code for your web page, also visible at the very top of your browser window. Each page should have a unique title tag, and it should clearly state what the page is about.  If your web page is about the instructions for using a doohickey, then it should say something like “Doohickey Instructions”.
  2. H1 tag – this is the main tag (or should be) on your website, that usually displays at the top of the page. It should reinforce the main Keyword for the page, maybe even introduce some secondary ones. Like “How to Use and Operate Your Doohickey”
  3. Description meta tag – also in the source code, this is what the search engine is likely to display, if you are lucky enough to get listed in their search results. Keep it short, clear and concise so that people looking at the search results page know to click on your link or not. “Instructions for using a Doohickey – everything you ever might need to know.”
  4. Navigation text – this is the clickable text you use to navigate between the pages of your website. All other pages of your site should have link text saying something like “Doohickey Instructions”.  You don’t want the link to be “click here”.
  5. Link text – similar to the navigation text, this is just all the other links on your site that navigate people around.
  6. Text content – lastly you want the content of your website to be “keyword rich” in that it reinforces the main keywords of the page. Don’t just repeat the same main keyword over and over – you want to create a keyword ‘theme’. Like this; Doohickey instructions, how to use a doohickey, operation of a doohickey, doohickey dos and donts, hints on using a doohickey, etc, etc.

If you do each of the above – you’ve just tackled maybe 90% of what is needed done on a new website.

(Want to see the “source code” for your web page?  Just right click on the page, click ‘View Source’ or ‘View Page Source’)

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