Keyword Privacy?


As you may or may not have heard, Google Analytics is no longer going to report statistics for organic search traffic. You may have seen some gnashing of teeth by the SEO community already bemoaning the development. Apparently “online privacy” is so important we are no longer supposed to know (the rumor is that Google wants to push more people into their paid traffic platform Adwords)

Anyways, thought I’d pass along a little nugget of information about what can be done about it, because there is a method to still the activity. Two ways to see the keyword data:

  1. Connect your Google Analytics account with Google Webmaster Tools. Once you do that go to Acquisition > Search Engine Optimization > Queries
  2. Or you can use GWT directly Site Dashboard > Search Traffic > Search Queries (though it doesn’t give as much control as GA does)

The query table shows which keywords are being queried in Google search that is getting your website listed in the search results. The table is great because it not only shows which keywords are triggering your website, it also shows you the number of impressions, clicks, its average position, and its click thru rate (CTR). Wow, right? Each column can be sorted, so you can see which keywords are getting the most clicks. Here is what it looks like:

google-search-queries

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