Archive for January, 2013

How to Increase Traffic to Your Website

The question that inevitably comes up is how to increase the number of website visitors you have coming into your website. Especially now with this struggling economy. So what can you do about it? First understand that all website traffic can be placed in one of four categories;

  1. Search traffic – otherwise known as SEO traffic. This is the free traffic coming from the search engines (Google) and what is most sought after by people. If you don’t already have a SEO plan, then this is the first place you probably should look to fix.
  2. Direct traffic – this is traffic coming from book marks, or they are typing your web address into the browser. They probably know you already, or maybe they found your web address in the newspaper or a flyer, etc.
  3. Referral traffic – this is website traffic coming from another website. This could sometimes be more SEO traffic, since it is traffic coming from the backlinks you have been getting.
  4. Paid traffic – this is traffic that you get from pay-per-click advertising, from banner ads you purchased, from email campaigns you ran, etc.

Here is what you should do:

This is a list of things I have found to be effective in increasing website traffic that results in sales. Read further down for methods that will increase traffic WITHOUT sales.

  • Set up an account with Google Adwords (paid traffic). If you need traffic now, this is one of the more attractive options because it is so immediate. If you are selling doohickeys, then Google can place your ad in front of people searching for them.
  • Optimize your website for SEO (search traffic). Everyone should already be doing this, because it is for free website traffic. This is a long-term option, because it takes time to build up.
  • Get other websites to link to you (referral traffic, or search traffic). This is easier said than done, unless you are paying someone. Not only will it bring you website traffic, but it can also help you with your SEO (backlinks).
  • Email campaigns (direct traffic). You can send emails to potential customers if you have an email list. If you don’t have a list, you can sometimes purchase them.

Here is what you should avoid:

  • Social media (referral traffic). Social media is such a crock when it comes to selling stuff for your business, I recommend against wasting your time. If you don’t care about selling anything, it works great though! You can get Facebook pay-per-click ads and get lots of traffic that won’t sell product.
  • Links in directories (referral traffic). There are some directories you want to be included in, but that is for their SEO value.  Basically, no one looks in a directory, and I am not aware of a single one that is worth the time, effort, or money.

If I can think of others, I’ll add to the list later…

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