Archive for April, 2012

Backlink Strategies

Once you create a website, one of the most important things you can do to market your site is to get some backlinks (someone linking to your website, from their website). Why? Because Google cares, that is why.  Google uses the number of backlinks that you have (among others) as a method of measuring your ranking. And the higher you are ranked, the more web traffic you should get.

But getting backlinks can be difficult if you don’t have a strategy. So with that in mind, I recommend you get out pen and paper and read The Complete List of Link Building Strategies that was created by Point Blank SEO. And remember, getting one good backlink will outweigh a hundred lousy ones – so think ‘quality’ and ‘relevancy’.

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Long Tail Keywords

The importance of optimizing your website for long tail keywords cannot be overestimated. Because while the top searched keyword might individually get you the most traffic, it is the sum of all the long tails that gets you the big traffic levels. You can see this to be true just by looking at your website traffic statistics, where you maybe get 50 visitors from your top keyword – but you get a thousand from the sum of all the others.

How do you pursue a strategy to get more long tail keywords to your site? It is easy – you make sure you use keyword ‘themes’ when you optimize your page. Don’t get hung up on just a single keyword, too narrowly defined. Don’t just use the one keyword, you use it plus all the other similar meaning keywords.  You group your keywords into ‘themes’ and then you use lots of them in the content, tags, and links.

I read a nice article on the subject that explains well – it is recommended reading.

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