The Right Way to Build Backlinks for Your Website

link-building-guideSo everyone knows to avoid buying backlinks nowadays, right? But if you don’t buy them, how do you get them – that is the question! Here is an exhaustive article that breaks it all down: The Ultimate Link Building Guide. This guide explains the whole process; what to do and what not to do.

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Popups Don’t Have to be Annoying

Most everyone hates popups, right? I especially hate the “exit” popups, where you try to leave a page and instead get a popup asking me if I’m sure. Yes, I’m really really sure! Anyways, every once in awhile I run across a really nice website tool or feature and like to give some credit where it is due.

And that is a company called Layered Popups. Go to their website and scroll down a little bit to click on their examples. Sweet!

They have taken popups to the next level, and in a good way. Stunning designs, easy configuration and use. I’ve used them for a few months now and remain impressed. Cost is only $18.

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Is Your Website Really Secure?

So you have updated your website to use encryption (HTTPS) and you want to know if the website is really secure. There is a neat website that will check it for you, and if there are any problems will give you the list. The website is Why No Padlock – referring to the green padlock icon you should be seeing in the browser address bar.

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Google Do’s and Don’ts

Do's and Don'ts for SEOHere is a well written article about what you should and should not be doing on your website to be smiled upon by Google, from The Moral Concept. Everyone wants to be ranked well by Google; they want to know what they need to do to get ranked higher, or what they need to avoid doing. Sort of fun putting it into a ‘moral perspective’ too, calling out Google for their lack of transparency on the matter.

Anyways, the parts that jumped out at me are;

Do

  • Usage metrics like bounce rate, or others that imply a good user experience
  • Authoritative outlinks on your content (how many people actually do that?)
  • Robust info for your ‘about us’ page, contact info, mission statement, etc.
  • ‘Date Last Updated’ on every page

Don’t

  • Duplicate titles, descriptions, tags, etc.
  • ‘Aggressive’ search phrase keyword use on site, over-stuffing the pages
  • Old or outdated information (keep the content fresh)
  • Reading level is too low (!!!)
  • Poorly maintained website; broken links or images

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Ready for HTTPS?

Like it or not Google has updated their algorithm to give a preference to secure websites; one that use the https encrypted connection. Normally you only need to encrypt your pages having sensitive data, like payment checkout pages. But because of all the privacy concerns in the world today, Google is encouraging people to make their whole website encrypted!

Is this something you should do with your website? Well I like to say there are “pros and cons” to everything – so lets take a look at that:

  • Con: it requires you to purchase an SSL certificate (cost ranges anywhere from $20 – $150, depending on what type you need)
  • Con: encryption can slow down the loading speed of your site
  • Con: https doesn’t stop the hackers into your website or otherwise protect your web files themselves.
  • Pro: your data flow between your PC and the web server you are connected to is encrypted so no one can intercept transmitted data
  • Pro: the connection to your site is encrypted! No one can keep tabs on your website visit.
  • Pro: having a secure website can lend your site credibility. You get one of those little green icons at the top of the browser page – yee hah!

I’ve updated a few websites so they are completely private, including my own. Just another day at the office…

Here’s an additional article that talks about HTTPS and explains this even more.

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Business Listings

Finding good backlinks can be such a chore, right? Well we are now offering a really nice business listing service that will:

  • Get your business listed in over 50 important local and national business directories.
  • Allows you to control the listings from one spot which avoids any mistakes
  • You can include advanced content to many of the listings, like a restaurant menu, your personal bio or team, even your daily special or coupons
  • Monitor what people are commenting about your business – get notified when they do it

Follow this link to the business listing service page to get a current status of all your listings as they are right now. Find out what you already have, what you are missing, and any mistakes it may include.

 

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Giving an Atta-boy

I wanted to express my gratitude to the best transmission repair shop in Idaho. When you need help, it is great when there are places and people like them around. And to give my ‘thank you’ even more bang, here is are some special keyword links to them, just for SEO purposes! Transmission repair boise, transmission repair meridian, transmission repair eagle.

There! Take that google! You go girl!

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Keyword Privacy?

As you may or may not have heard, Google Analytics is no longer going to report statistics for organic search traffic. You may have seen some gnashing of teeth by the SEO community already bemoaning the development. Apparently “online privacy” is so important we are no longer supposed to know (the rumor is that Google wants to push more people into their paid traffic platform Adwords)

Anyways, thought I’d pass along a little nugget of information about what can be done about it, because there is a method to still the activity. Two ways to see the keyword data:

  1. Connect your Google Analytics account with Google Webmaster Tools. Once you do that go to Acquisition > Search Engine Optimization > Queries
  2. Or you can use GWT directly Site Dashboard > Search Traffic > Search Queries (though it doesn’t give as much control as GA does)

The query table shows which keywords are being queried in Google search that is getting your website listed in the search results. The table is great because it not only shows which keywords are triggering your website, it also shows you the number of impressions, clicks, its average position, and its click thru rate (CTR). Wow, right? Each column can be sorted, so you can see which keywords are getting the most clicks. Here is what it looks like:

google-search-queries

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SEO Cheat Sheet

Click the below image to download the latest SEO cheat sheet from MOZ. Four pages full of useful info about SEO related things; like important HTML elements, canonical meta tags, and other social media.

SEOCheatSheet

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Does Your Domain Name Target Your Audience?

What if Facebook had been named socialstatusupdater49348.com? Or what if Twitter was called 393thebirdknowzall.com? Well I can guarantee you one thing: neither of those names would receive many visitors. The names are simple too complicated and hard to read.

A domain name is your personal identity on the vast expanse we call the Internet. It’s how people remember your site, bookmark your site, and come back to your site. And that’s where the importance of a good domain name comes into play. Now, you can’t expect people to come and socialize on a website name GardeningTools.com.

In order for your domain name to reach the right audience and get the most traffic, your domain name needs to be unique, memorable, and accurate.

First Impression

Your domain name is what leaves the first impression on your site visitors. If you create a search engine website and name it Boogle, chances are, visitors are going to dismiss it as a knock off. That’s why uniqueness is key to having a successful domain name.

Be Creative!

Make sure it is informative and creative at the same time. Renowned bloggers say that when it comes to making a new name, they try to avoid host sites as much as possible. When you use a free website host to launch your own website, the domain name will have your host’s name in it and your site will lose its professional appeal. To avoid this, own your domain name and make sure it does not already exist on the Internet.

Be Memorable!

Memorability is one of the greatest things you can give your domain name. It’s what gives you new visitors and brings back old visitors. To keep your website’s name memorable, I suggest keeping it simple and easy to spell. Overcomplicating a name is not only irritating for a user, but people will lose interest upon seeing such a site in a search engine or web directory.

Oh Those Keywords…

Using keywords that pertain to your site is also handy in finding your domain name easily and increasing accessibility for potential visitors. But accuracy is also a vital part of a domain name. Make sure the name actually addresses what the user will find in the site. Adding a signature twist to the name is also helpful in having your website being remembered for being different. However, don’t go too overboard. Keep your target audience in mind. If you’re aiming to have teenagers visit your site, add something fresh and spunky to your domain name. But if you’re going to have business professionals on your site, having a simple and appropriate name is a safer bet.

Ultimately, all of these elements will catch your visitor’s eye and lead them to your site. When it comes to starting your own site, your domain name is what will ultimately make or break you in terms of how much web traffic you’re going to get. Sure, publicizing your site here and there will get you visitors, but gaining the loyalty of returning visitors is what really counts. So when you’re thinking up a domain name for your site, remember these tips and success is yours.

Connie Davis is a contributing author for NerdWallet, a personal finance website, where you can find advice on a range of topics from managing credit debt to where to find retail coupons.

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